In 2019 we took part in the 67 Logos Designathon – an annual charity event where 67 designers come together to design 67 logos for 67 small businesses as part of Mandela Day (celebrated on 18 July).
For many small businesses, owning an expertly designed logo is an ever-elusive goal. This initiative has a lasting impact and helps these entrepreneurs stand out in the South African market.
We are so proud to have been part of this initiative – especially considering the importance of a professionally designed brand identity. This logo was designed in less than a day by one of our designers. It is for Sapientt, a consultancy focussed on helping other businesses to develop their staff’s leadership skills.
After designing the logo on Mandela Day, we proceeded with business cards, email signatures and a mini style guide for the brand.