Online marketing uses the Internet and electronic/digital devices to deliver marketing messages to your client. We will do a digitally-led Marketing strategy that assesses your media and we will conceptualise a strategy best suited to drive traffic to your online assets with the aim to increase quality leads and sales.
There are quite a few boxes that need ticking when it comes to Search engine optimisation (SEO). Amongst others, we’ll start by setting up and optimise your Google My Business account and assist your business in obtaining google reviews from satisfied customers. We’ll also create business-related keywords for your website content and implement them on your site.
We will manage your paid media with Google Paid per click campaigns that can include:
1) Display ads that can employ 2 strategies: Remarketing and audience targeting.
It uses paid ads placed on websites where Google’s algorithm think your customer goes to or from where they will be followed by your ad after visiting your website
2) Search ads: placing paid ads for advertisements in search engine results)
We’ll design an e-newsletter for you showcasing the relevant products/services you want to market to your audience. This will be sent to your audience via mail, using a third party platform that specialises in mass mail efforts. The aim is to drive these potential customers to your website and increase brand awareness, leads and sales.
