A logo reflects your brand’s personality. It is how you are recognised. We therefore look at what it is you want to say and also to whom it is you want to say it to.
These guidelines are designed to help all involved to understand how the various elements of the brand work together in order to achieve a consistent brand message.
Whether you are a first time exhibitor or veteran sales executive. How your information is designed will determine how potential clients will absorb the message and if they can still recall it in a weeks time.